Fact is that socially responsible investment can increase the soft strength of enterprises, for example, lebron james shoes enterprises tend to receive higher brand image in the market competition, thereby raising public awareness of culture and values within the company, recognized, and to enhance consumer confidence, promote relations with local communities and the Government.
We have mentioned in the previous article "derrick rose shoes sweatshops" soft power has formed a huge negative impact on enterprises, "Foxconn 12 continuous jumping" events have Foxconn to the lack of humane care of "cheap labor factory" name.
Unilever owned by nike shoes is the world's largest tea buyers. In 1999, Unilever Kenya plans to apply the concept of sustainable development to the local tea production and development unveiled a pilot scheme. The program is designed to increase productivity, improve sustainability, environmental management, etc.
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